Ishita Tibrewal logoIshita Tibrewal

Sports marketing · Analytics · Sponsorship

Ishita
Tibrewal

Marketing, Analytics and AI

Cleveland, Ohio

My interests sit at the intersection of marketing, analytics, and sport. I enjoy working with complex information and translating it into stories and insights that help teams make more confident, data-informed decisions.

Get in touch LinkedIn

Introduction

What I bring

I connect marketing instinct with analytical rigor to turn complex information into clear stories and confident decisions.

Marketing that performs

From paid media and digital presence to full marketing plans, I build campaigns measured against real engagement and revenue outcomes.

Analytics with a point of view

Dashboards, KPI frameworks, and AI-powered pipelines that turn complex data into clear stories leadership can act on.

Sponsorship that delivers

Partnership strategy and activation across college athletics and professional baseball — from local businesses to national foundations.

My interests sit at the intersection of marketing, analytics, and sport. I enjoy working with complex information and translating it into stories and insights that help teams make more confident, data-informed decisions. I'm currently seeking opportunities in sports marketing where I can pair creative storytelling with rigorous analytics to grow fans, partners, and revenue.

Career

Selected experience

01

Jan 2023 — Present

Director, Marketing & Sponsorship Analytics

National Association of Collegiate Directors of Athletics (NACDA)

RoleOhio
  • Design analytics dashboards and KPI frameworks evaluating engagement, event ROI, and membership trends for 22,000 members, 19 affiliates, and 2 non-profit foundations, collaborating with senior leadership on data-driven decisions.
  • Spearhead integration of AI-powered data pipelines and automation, enhancing data consistency and reducing manual reporting timeframes by 50%.
  • Built strategic partnerships that raised over $500K in sponsorships and in-kind contributions.
  • Conceptualized and launched the McLendon Experience and Secret Summit initiatives, engaging 250+ emerging sport professionals and 100+ industry leaders.
  • Own and manage the McLendon Foundation's marketing and digital presence, leveraging performance analytics and paid media to optimize reach and engagement.
  • Conceptualized and developed a gamified app to enhance participant engagement during The McLendon Experience 2025.
02

Jan 2020 — Oct 2020

Digital Media Coordinator

Minor League Baseball (MiLB)

RoleFlorida
  • Generated team-level e-commerce intelligence for all 160 MiLB clubs by tracking conversion, average order value, and traffic trends, influencing merchandising and promotional strategies tied to revenue growth.
  • Analyzed digital traffic and segmented fan data across 160 MiLB clubs and 14 leagues, empowering data-based sponsorship activations and targeted campaigns.
03

Aug 2018 — Dec 2019

Event Management / Sports Promotion Coordinator

Worcester Polytechnic Institute (WPI)

RoleMassachusetts
  • Enhanced fan engagement across WPI's social media channels by 200% using data analytics and high-quality content.
  • Brokered 5 sponsorship deals from local businesses through a strategic marketing plan for WPI Athletics.
  • Tournament Director for the 2019 NEWMAC Conference Swim & Dive Championships, delivering end-to-end event operations for 325+ student-athletes across 12 institutions and 20 teams.
04

May 2022 — Aug 2022

Global Media Strategy Intern, Office of the Commissioner

Major League Baseball (MLB)

InternshipNew York
  • Delivered actionable insights to senior leadership on digital media rights and linear TV opportunities to aid expansion into Taiwan, Europe, and South Asia markets.
  • Produced a weekly global media brief for senior leadership evaluating emerging revenue categories in Metaverse, Sports Betting, NFTs, and Blockchain.
05

Aug 2021 — May 2023

Assistant to Director of Graduate Programs

Isenberg School of Management, UMass Amherst

InternshipMassachusetts
  • Led the program's marketing efforts as primary liaison between prospective students and the department.
  • Launched and scaled the program's LinkedIn page to 1,800+ followers, strengthening engagement, brand visibility, and recruiting pipelines.

Foundation

Education

Aug 2021 — May 2023

MBA/MS in Sport Management

University of Massachusetts Amherst — Isenberg School of Management

GPA: 3.96/4.0

Aug 2014 — May 2018

Bachelor of Arts, Economics & Sports Management (Magna Cum Laude)

Mount Holyoke College

GPA: 3.77/4.0

Capabilities

Working toolkit

Digital Marketing & Analytics

  • Google Analytics
  • Google Data Studio
  • Google Business Profile
  • Tableau
  • Power BI
  • Excel

Website & CMS

  • Wix
  • Squarespace
  • WordPress
  • HubSpot
  • Liquid Web
  • HTML
  • CSS

Creative & Content

  • Canva
  • Adobe Creative Cloud
  • Photoshop
  • Figma

Built with Lovable

Selected work

01

Sponsor Partnership Deck

A Lovable-built partnership experience for the McLendon Foundation, inviting sponsors to shape the next generation of sports and entertainment leaders through scholarships, fellowships, and year-round access.

View project
02

Strategic Plan 2026–2030

A Lovable-built site presenting the McLendon Foundation's 2026–2030 strategy — a structured pipeline that prepares and connects the next generation of leaders across the sports industry.

View project
03

GetFitWithIsh

A Lovable-built fitness dashboard offering a calm, supportive space for workouts, meal prep, and habit building — strength, cardio, and steady progress in one daily snapshot.

View project

Beyond the role

Community & interests

Volunteer work

Aug 2025 — Present

Cleveland Give Camp

Board Member, Organizing Committee & Marketing Communications

Oct 2024 — Present

Cleveland Angels Young Professionals CARE Board

Board Member

Aug 2023 — Present

College Now

Mentor assisting first-generation college students

Hobbies & interests

Mentorship

Supporting students and early-career professionals building careers in sports and business.

Abstract Art

Creating mixed-media pieces exploring color and motion.

Outdoor Exploration

Visiting national and state parks and discovering new hiking trails.